Exploitation of self expression

The fact that the majority of people go out to stores and purchase a vast variety of, various clothing items, foods, everything!!!!! Thus the majority of these markets are controlled by large corporations, who advertise, promote, and attempt to sell there products to attribute their identify to an individual identity, thus creating walking billboards.

We as people chose to advertise ourselves to the world, through pre existing images, thus the art of mass appeal, we take these known products which corporations play tug-o-war over our minds to sway us to wear their items.

Source:

McDonnell, John, and Judy Drennan. 2010. "Virtual Product Placement as a New Approach to Measure Effectiveness of Placements." Journal Of Promotion Management 16, no. 1/2: 25-38. Academic Search Premier, EBSCOhost